Gillette is a brand of safety razors and other personal care products owned by Procter & Gamble, who acquired the brand in 2005 The brand is best known for producing razors and shaving products, though it has also been a leader in the development of innovative personal hygiene products from its beginnings in 1901. The history of Gillette is a testament to the company's commitment to creating products that help men and women look and feel their best.
The Gillette brand has a rich and fascinating history that makes for great essay topics. Here are five examples of essay topics related to Gillette:
1. The History of Gillette and How it Changed the Shaving Industry: This essay would discuss how the Gillette brand has changed the shaving industry from its founding in 1901 to the present day. It could also focus on the impact of specific products, such as the introduction of the first disposable razor in 1898, the invention of the twin-blade razor in 1971, and the introduction of the 5-blade razor in 1998.
2. How Procter & Gamble’s Acquisition of Gillette Changed the Company: This essay would consider how the acquisition of Gillette by Procter & Gamble impacted the company, both positively and negatively. It should consider how the acquisition helped P&G expand into the personal care market, while also looking at how the move has changed the perception of both companies.
3. The Impact of Gillette’s Advertising Campaigns: This essay would examine the impact of Gillette’s various advertising campaigns, from its famous “The Best a Man Can Get” campaign to its more recent “Shaving Reimagined” campaign. It would consider how the campaigns affected the public perception of the brand and how they drove sales.
4. Gillette’s Innovation Revolution: This essay would explore how the Gillette brand has innovated and adapted throughout its history to remain a leader in the personal care market. It could focus on specific product releases, such as the Mach3 and Fusion razors, or look at the company’s recent focus on connected personal care products.
5. Gillette and Corporate Social Responsibility: This essay would address the role that Gillette has played in corporate social responsibility (CSR). It could look at the company’s initiatives, such as its efforts to reduce plastic waste or its recent “Get the #BestOutofEveryMan” campaign. It could also consider how CSR has played a role in the company’s brand identity.