Levi Strauss is a global apparel company founded in 1853 in San Francisco It is best known for its classic blue jeans, denim jackets and other clothing pieces, but the company has grown to include several other lines of apparel, accessories and footwear. The company was born when a German immigrant, Levi Strauss, opened a wholesale business for ready-made clothing in San Francisco. Strauss was soon joined by a tailor, Jacob Davis, who had an idea for strengthening trousers by putting metal rivets at their points of strain, the pockets and the waistband. Davis and Strauss were granted a patent, and soon began manufacturing the world’s first blue jeans.
Today, Levi Strauss is a global apparel powerhouse, known for its classic Levi’s® jeans, and its commitment to innovation, creativity, and sustainability.
The following are five of the best essay topics about Levi Strauss:
1. The History and Evolution of Levi Strauss & Co. - This essay could explore the history of the company, from the founding in the 1850s to the innovative products and sustainability efforts that continue to define the company today.
2. The Role of Levi Strauss in the Rise of American Popular Culture - This essay could explore how the invention of blue jeans by Levi Strauss and Jacob Davis played a key role in the rise of American popular culture, particularly in the 1950s and 1960s.
3. The Rise of “Vintage” Levi’s - This essay could explore the growing popularity of vintage Levi's products, and how the company has capitalized on this trend.
4. Levi Strauss and the Global Apparel Market - This essay could explore Levi Strauss’ current standing in the global apparel market, and how the company has innovated and maintained its strong presence in such a highly competitive industry.
5. The Social Responsibility Practices of Levi Strauss - This essay could explore the company’s commitment to sustainability and its various efforts to reduce the environmental impact of its products and operations.