Frito-Lay is the iconic snacks and convenience food company, best known for its flagship product, the humble potato chip Founded in 1932 by Herman W. Lay, the company has endured over the course of almost a century, evolving to create and market a vast array of salty snacks, nuts, and dips. Frito-Lay has become a global powerhouse and stands today as one of the most popular snack brands in the world.
The iconic Frito-Lay brand is represented by its delicious and diverse array of snacks. Frito-Lay products include classic flavors such as barbecue, sour cream and onion, and salt and vinegar, as well as more contemporary flavors such as jalapeno and barbecue ranch. There are also line extensions, such as Flamin’ Hot Fritos and Rold Gold Pieces, and limited editions such as Doritos Roulette.
Five of the most iconic and beloved Frito-Lay products include:
1. Fritos: The original Frito corn chip, first released in 1932, Fritos are the archetypal Frito-Lay product. Timeless and delicious, Fritos are made of cornmeal that has been cooked and extruded into the classic Frito shape. Fritos are deliciously salty and have a crunchy texture that makes them ideal for dipping.
2. Lay’s Potato Chips: Lay’s Potato Chips were developed in 1938 and are the world’s bestselling brand of potato chips. Lay’s boasts an array of classic flavors, from the original barbecue and sour cream and onion to the more modern jalapeno, salt and vinegar, and lightly salted.
3. Doritos: Doritos were created in 1964 and are quickly becoming the most popular Frito-Lay brand. Doritos’ unique triangle shape and its delicious array of flavors — from classic nacho cheese to the spicy and tangy jalapeno popper — make it an unbeatable snack choice.
4. Cheetos: Cheetos, first released in 1948, are cheesy, crunchy snacks made of puffed corn meal and covered in a signature cheese powder. Cheetos offer a variety of flavors, including classic cheddar cheese, barbecue, and flaming hot.
5. Tostitos: Tostitos, originally released in 1971, are round-shaped tortilla chips that are slightly thicker than Doritos and offer a soft yet crunchy texture. Tostitos come in a variety of flavors, from the mild and savory original to the bold and spicy jalapeno.
Frito-Lay offers something for everyone and is a beloved snack brand for people of all ages. With its delicious array of products, Frito-Lay has a long history of success and is sure to remain a top choice for snack-lovers around the world for many years to come.