Hospitality and tourism management is an academic discipline that is becoming increasingly popular due to advancements in technology and changes in global travel trends The combination of hospitality, travel, and management makes this field highly dynamic and ever-evolving, as professionals must stay abreast of changing customer needs and industry trends. As part of their education, students of hospitality and tourism management often write a thesis. Thesis writing allows students to demonstrate their knowledge and skills in the field, as well as to frame a research project on a topic of choice.
The following five topics are excellent essay ideas for hospitality and tourism management students:
1. How has technology transformed the way hospitality and tourism businesses deliver services and manage customer relationships?
This topic will explore the impact that mobile apps, artificial intelligence, and other advances in technology have had on the way businesses in the hospitality and tourism industry manage their customers and deliver services.
2. What economic and environmental sustainability strategies are being used in the hospitality and tourism industry?
This topic will investigate the emerging trend of businesses in the hospitality and tourism industry pursuing sustainability initiatives, such as renewable energy, waste management, and eco-tourism.
3. How do marketing strategies differ between online and brick-and-mortar hospitality and tourism companies?
This topic will compare and contrast the marketing approaches used by companies that primarily operate online and those that are primarily brick-and-mortar.
4. What is the impact of digitalization on customer loyalty in the hospitality and tourism industry?
This topic will look at the ways that technology and digitalization have transformed the way hospitality and tourism businesses attract, retain, and engage customers.
5. What strategies can hospitality and tourism businesses use to maximize customer engagement?
This topic will explore the methods hospitality and tourism companies use to foster a strong connection with their customers, such as gamification, personalization, loyalty programs, and more.