A product thesis is the idea behind a product or service It is the deep purpose or reason for creating the product in the first place, and it is the guiding force throughout the entire product lifecycle. Product theses are typically derived from customer needs, market opportunities, and the vision for the product. A product thesis is the heart and soul of what a product is and what it should be, and it can also be used to identify new opportunities for innovation.
Product thesis is a valuable concept for product teams to understand in order to develop and refine their products in a way that fulfills the thesis. It is important to note that a product thesis should always remain the same throughout the development cycle, as it can help the team stay focused on their goal.
Example 1: A social media platform that connects people with similar interests
This product thesis is focused on helping people with similar interests connect with one another. It could be centered on providing users with a platform to share their interests, or to find like-minded individuals to engage in conversations with. In order to fulfill this product thesis, the platform would need to provide a way for users to easily find others with similar interests, and it should also provide a way for users to interact with each other in a meaningful way.
Example 2: An online marketplace for entrepreneurs
This product thesis is focused on creating an online marketplace for entrepreneurs to connect with customers and find new opportunities. The platform would need to provide tools for entrepreneurs to easily list their products and services, and for customers to easily find them. It should also be able to provide analytics and insights to help entrepreneurs better understand their customers' needs.
Example 3: A business software solution to help small businesses manage their finances
This product thesis is focused on helping small businesses manage their finances. The product would need to provide a way for businesses to track their income and expenses, as well as to have an easy-to-understand interface for setting and tracking budgets. It should also be able to provide insights on areas where the small business could save money or increase their profits.
Example 4: An AI-based personal assistant to help people manage their to-do lists
This product thesis is focused on helping people better manage their to-do lists and tasks. The product would need to provide a way for people to easily add, update, and delete tasks, as well as to set reminders for upcoming tasks. It should also be able to suggest tasks and organize tasks based on a user's preferences.
Example 5: A mobile app to help people find local restaurants and bars
This product thesis is focused on helping people find local restaurants and bars. The app would need to provide a way for users to easily search for restaurants in their area, as well as to provide reviews and ratings from other users. It should also be able to provide directions to the restaurants and bars, as well as to allow users to make online reservations.